Website Redesign
Keep the trust your existing site has earned while improving its message, usability and day-to-day operation for the next stage of your business.
Discuss your projectDecide what deserves to stay before deciding what needs to change.
A website redesign is more than a visual refresh. It should account for search visibility you have earned, information existing customers rely on, the way your team updates the site, and what sales or recruitment now needs from it. Clickmark reviews the current site and the assets worth protecting, then brings structure, design, development and post-launch support together in one considered plan.
Turn a redesign into the next useful business opportunity.
A redesign that begins only because a site feels old can accidentally remove useful information and established entry points from search. We start by clarifying the job the site needs to do—whether that is generating enquiries, supporting recruitment, helping sales conversations, or communicating change—and where visitors or your team currently get stuck.
From there, we decide what to retain, simplify, combine, or create. The aim is not to add more pages for their own sake, but to help the right people find the right information and take the next step without unnecessary effort.
Understand the current position
We review the existing structure, key pages, traffic, enquiry route, and editorial burden so the renewal has a shared and practical purpose.
Rebuild the message and journey
Starting with your audience, strengths, and desired action, we establish the right order for pages, headings, proof, and calls to action.
Make the change carefully
We review URLs, important content, measurement, forms, and the editing setup so the new site is ready to use and improve after launch.
Turn existing information into an asset for the next stage of the business.
Before making a redesign look new, we decide what deserves to stay, what needs reorganising and what needs adding. Current pages, sales explanations, customer questions and useful routes from search or enquiry all help shape information that will serve the next site.
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Review the current information
We gather existing pages, important URLs, sales material, recurring questions, examples, photography and regularly updated information to separate valuable assets from out-of-date explanations.
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Plan how people will read it next
We consider how people arrive—from search, referral or sales material—and what they need to know. Page roles, headings, evidence and next actions are then rebuilt around that journey.
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Write, edit and confirm
As new copy, editing and translation develop, service conditions, case-study facts and specialist information are checked with people who understand the current business.
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Leave it ready to improve after migration
We clarify which pages will need updating, which measures matter, who owns review, and how the CMS will support ordinary editing after launch.
When this service is useful
- Your site looks dated and no longer explains the strengths of the business or brand
- It is difficult to use on mobile, difficult to update, or not creating enough useful enquiries
- You want to protect valuable URLs, existing content, and search traffic during the move
- You need a partner who can support updates and improvement after the new site launches
What we can deliver
- A renewal direction informed by the current site, content, traffic, and editorial workflow
- Page structure, user journeys, and content priorities shaped around your goals
- Original responsive design and implementation that reflects the brand
- Launch preparation that reviews URL migration, redirects, core search signals, and measurement
- A practical CMS, handover, and options for ongoing support and improvement
A process that keeps decisions clear.
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01
Listen & clarify
We confirm the goal, the people you need to reach, and the practical conditions around the project.
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02
Design & build
We shape the content, design, and required functions into an experience that feels considered and useful.
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03
Launch & improve
After launch, we can support measurement, updates, and the next improvements as your business evolves.
Three ways to start before deciding on a redesign.
A complete rebuild does not need to be the immediate answer. We can first clarify the current issues and the value worth retaining, then choose a route that fits the situation.
Website review
Use the current situation to decide whether a rebuild or a more contained improvement is the right next move.
A good fit when:Teams that know the site feels dated or difficult to use but have not yet defined the scope or priority of a redesign.
First, we clarify:Current goals, user journeys, content, site activity, technical constraints, valuable assets to retain, and the next action most worth taking.
Monthly improvement partnership
Keep the live site moving while reviewing pages and journeys in a considered, practical sequence.
A good fit when:Teams that want to build useful evidence through everyday updates and smaller improvements before committing to a full redesign.
First, we clarify:Update cadence, decision-makers, the measures that matter, improvement candidates, and the line between routine support and work requiring design or development.
Practical support for an existing site
First establish an environment in which the current site can be updated and assessed with confidence.
A good fit when:Teams inheriting a website built elsewhere, or needing to keep the present site operating safely until a redesign is planned.
First, we clarify:Access, hosting, backups, WordPress and plugins, forms, and any handover or safety concerns.
A review provides a prioritised view of the current situation. New features, substantial design changes, and full renewals are planned and quoted separately once the work is understood.
Start with the site you have, not a finished redesign specification.
A useful redesign begins by understanding what the current site is already doing, what needs to change and what people still rely on. We can start with the questions and evidence you have now.
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The current URL and useful material to retain
Important pages, existing content, search or enquiry routes, photography and sales material help identify what should not disappear without review.
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What is no longer working
Tell us where the message, visitor journey, editing process, forms, technology or day-to-day operation is creating difficulty.
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The people and next action that matter now
A change in customers, recruitment, services or priorities can clarify which journeys and information deserve attention first.
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Known content, system and review conditions
Existing owners, analytics, integrations, content updates and approval routes help us distinguish focused improvements from a wider renewal.
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Timing and investment context, if known
A target launch window or investment context is useful for planning, but it does not need to be settled before the first conversation.
An incomplete brief is welcome. Please do not send passwords or other confidential access details through the enquiry form; we can first clarify what is worth retaining, what needs investigation and the next useful step.
Questions to clarify the next step.
Will a redesign affect our existing URLs or search visibility?
It can, depending on what changes. We review important pages, URLs, and traffic before planning redirects and content migration. We cannot guarantee rankings, but we take care not to discard valuable assets without understanding their role.
Can we start before all copy and photography is ready?
Yes. Existing materials, sales information, and frequently asked questions are a useful starting point. We can clarify what needs preparing and what can be improved or reused as the project takes shape.
Can Clickmark support the site after launch?
Yes. Alongside a practical editing setup and handover, we can support content changes, technical checks, and the next improvements informed by your business and site activity.
Selected work for this service
